A breath of fresh air in the way Rural Businesses approach their marketing
Rural business marketing coach for service providers tired of relying on social media trends and ready to transform marketing from a frustrating chore into results they adore.
Find out how we can do this for your business today.
Rural businesses are one of a kind
And a lot of strategies out there just don’t get that.
We love community. We’re inspired by nature. We’re guided by intention. I believe that to have a successful marketing strategy, you have to nurture genuine connections with the people you want to work with.
So, I’ve taken all of my experiences to help small rural businesses with services that benefit countryside folk in Rural Business Matters.
Nature is slow, calm, and considered, teaching us that we can’t rush if we want to grow sustainably.Rural Business Marketing Services
Designed for and developed with female founders working solo or in a close-knit team.
Understand how to use every marketing touch point to create visibility for your business, nurture a community, and get consistent enquiries.
The Rural Marketing Partnership
Four-month 1:1 marketing mentorship
You need an overhaul of the whole system.
You’ve grown a business you’re proud of, and now your marketing needs a fresh perspective. We’ll nurture this new era of your business to get the best enquiries and make sure you’re enjoying life inside and outside of the business you’ve worked so hard to build.
Ready for strategic marketing that makes sense for you?
The One-Woman Marketing Method
Eight-week 1:1 marketing support
Balancing running a business and a home solo?
Sure, being your own boss is great, but if you’re working until midnight and thinking about Instagram at the family gathering, then you’re not getting the most out of your marketing. This is for the woman who’s doing it all, because your needs deserve to be at the top of the list.
You don't have to do this alone.
The Marketing Larder
No-tie monthly marketing membership
Mentorship, momentum, and moral support.
Running a business can be lonely, and it’s hard navigating the ever-changing marketing advice. This membership is to help you see the woods through the trees, understand how and why your marketing decisions work, and have others to get you back on track when you feel lost.
Want to join the best countryside marketing club?
Need a nudge with Instagram?
If Instagram is something you really want to focus on in your business, but the last thing you want is to become an influencer, The Countryside Instagram Method might be just what you need to feel inspired for Instagram.
I’m Sue, your anti-AI marketing and boss-babe brashness rural business marketing coach
I’m more of an episode of Emmerdale with zero guilt over not posting on socials that day, kinda woman.
Over my twelve years in rural business, I’ve done everything from being an award-winning equine physiotherapist to a successful Airbnb host, and working within other rural organisations to help with the marketing, project management, and education.
I know everyone paints this idyllic picture of countryside living, but the reality is we’re a busy bunch. Busy keeping our clients happy. Busy keeping the household alive. Busy trying to get WiFi to work in the middle of nowhere.
So, the last thing I want is for incredible women who have built their business from the ground up to feel like they need to change who they are to suit their marketing. It doesn’t have to be loud, uncomfortable, or boring.
It’s my mission to help rural businesswomen find their voice, rhythm, and embrace what makes them unique.
Testimonial from Bernadette Chua:
Speaker, Author, Consultant & Founder, of The Dream Catalyst Club
Don’t just take my word for it
The Rural Reputation Method
Word of mouth has always been the most powerful form of marketing for rural businesses. But if left to chance, it's unpredictable.
Reputation Marketing nurtures the conditions for referrals, recognition, and trust to grow sustainably. So, I created The Rural Reputation Method and infused it with my twelve years of experience to make that happen with three key practices.
Intention
A focused presence created around what makes sense for you and your business. Showing up in the right places, for the right people, with the right message is what transforms a hidden business into a recognised one.
Connection
Having a conversation online should be no different from the ones you have at home. Together we develop a natural approach to starting conversations that won’t make you feel like an automated sales message.
Visibility
To grow your business, you need to be seen by those who don’t know you, as well as those who do. Moving them closer to buying with you is an art that, once you know the craft behind it, soon becomes second nature.
Think we could work well together?
I think so too. Listen, I’m not one for pushy sales tactics (I’ve been on the receiving end of those too).
If you’ve had a look through what Rural Business Matters has to offer and it’s made you think, “Yeah, this feels like what my business needs right now”, that's wonderful!
Let’s have a chat over a virtual coffee (likely one of us will have WiFi issues!) for you to talk through your business and how I can help. I’ll go ahead and make some suggestions, and if we’re on the same page, we can make a plan to continue the conversation.
If not, that’s ok too. I might not be the person you need right now. I know plenty of other incredible business owners who might be the perfect fit for what you need.
What I do know is you have to be brave, take the first step, and book the call.
*This is free and no-obligation, just an informal chinwag. At the very least, we’ll both have the chance to connect with another business owner.