Rural business marketing that works.
Marketing coaching to get you known, trusted and recommended.
I teach women running service-based businesses proper marketing, with a clear strategy that brings in customers, not just Instagram followers.
Book a free call to find out how I can help you.
Rural Customers Buy Differently
You know that word-of-mouth is the best marketing there is in rural communities, but it’s passive and unpredictable.
What you can control is what happens next.
When someone hears about you and looks you up, your website, social media and everything else they find should reinforce the reputation you’ve worked so hard to build in real life.
That's why I teach marketing built around Intention, Connection and Visibility rather than chasing algorithms, followers and the latest online trend.
Welcome to Rural Business Matters Coaching.
Rural Business Coaching
Ways to work with me
Whether you want ongoing support and community, focused 1:1 help with one area of your marketing, or a deeper, bespoke programme to transform your strategy, there’s a way for us to work together.
The Rural Marketing Partnership
For established rural businesses that have grown, but whose marketing hasn't quite kept up.
We'll work together over four months to strengthen your strategy, customer journey and marketing so it reflects the business you've built.
£1,250
The One-Woman Marketing Method
For women doing the marketing themselves (and everything else in her business) who need a clear strategy and individual help applying it to their business.
We'll work together to make your marketing more intentional, build a clear customer journey and create a manageable system you can actually keep up with.
£550
The Marketing Larder
For women running rural businesses who want to understand marketing properly, get it done and have someone to turn to when they get stuck.
Learn the One-Woman Marketing Method, join weekly co-working, get monthly training and have one piece of your own marketing reviewed by me every month.
£27/month. No tie-in.
Not sure which is the right fit for you and your business? Book a free call to discuss in detail:
Are you suffering from magpie syndrome?
“The overwhelming urge to switch marketing strategies every time you come across something new and shiny on your timeline”
Your inbox is full of unwatched webinar replays. You’re jumping between trial Reels, scroll-stopping hooks and the latest trend. (Hallelujah, anyone?) You’re not sure if any of these things are right for you, your business, or your customers.
Working with me doesn’t add another shiny object to your already overflowing magpie’s nest. Because my methodology is designed specifically for rural buyers (and includes exactly zero dancing on Reels)
Sue Emery, Founder of Rural Business matters
I’ve been the woman running my own businesses, and figuring out how to fit marketing in around delivering my services.
Before I started teaching marketing, I spent 12 years running my own equine veterinary physiotherapy business, alongside running self-catering accommodation from my home in the Highlands.
So I know what it's like when “do some marketing” is sitting on a list alongside delivering the work, replying to customers, doing the accounts and everything else involved in running a rural business.
I've also worked within rural organisations and communities across Scotland, which is why the marketing I teach starts with how rural customers actually make buying decisions rather than what happens to be trending online this week.