Rural business marketing coaching that gets you known, trusted and recommended.
You don’t want to spend more time online, but you do want your digital marketing to match the reputation you have worked so hard to build in real life.
Book a free call to find out how I can help you.
You know that word-of-mouth is the best marketing there is, but it’s passive and unpredictable. You want to build an online reputation that lives up to your real-life brilliance. You don’t want to spend more time on social media, performing in ways that don’t align with your values or your customers’. You want to find a calm, clear marketing strategy that feels like you and fits in with your busy life.
Welcome to Rural Business Matters Coaching.
I understand what it’s like to build businesses in rural communities. You want your business to grow, but you don’t want to be the person they talk about in the Post Office queue. not so quiet whispers ‘have you seen what she’s doing?’
I help you navigate marketing in a way that fits rural life, and helps your business to grow, without dancing on Reels.
Marketing coaching services
The Steady Track
Bespoke 1:1 coaching over a 3-month period. Full support, completely tailored to you and your business. Gain confidence, clarity and a strategy that gets results.
The Reputation Marketing Habit
A bespoke 8-week 1:1 programme where you will learn how to create the reputation online that your business deserves.
The Marketing Larder
A monthly membership for rural women. Weekly co-working, monthly masterclasses and guest speakers on a range of marketing topics.
Am I the right fit for you?
What working with me actually looks like
I know when you hear ‘marketing’, you feel a bit yucky at the thought of pushy sales tactics. I know rural business and countryside customers inside out, so I get it. Countryside buyers make their purchasing decisions based on reputation, and that is the form of marketing I teach.
Robots don’t feature in my methods. I’m a little old-fashioned when it comes to my approach, and I won’t assist you in using AI to create your content. Of course, the androids have their uses, but when it comes to connecting with potential customers, there is no replacement for your own voice. People buy from people that they know, like and trust.
Boundaries and sticking to your values are so important. I'll encourage you to share parts of your story and behind-the-scenes with your audience, but only what you're comfortable with. Mentioning a hobby or two that brings you joy, for example, is a brilliant way to spark an online connection; there's nothing like a 'me too!' moment. But I will never suggest you share more than surface details of your family life, however relatable it might be.