The Countryside Instagram Method
Instagram marketing for rural businesses that don't want to become influencers.
Get your Instagram set up to attract the right people, build your reputation and generate enquiries. Without posting every day, jumping on trends or sounding like an AI wrote your captions.
£17, instant access, start today.
Why generic Instagram advice doesn’t work here
Countryside buyers make their purchasing decisions based on reputation above all else.
This means your customer might already know you, have heard of you through a friend, or have seen you at a local event.
They might have driven past your business, asked someone in the village if you’re any good, or checked you out on Google.
Your Instagram isn’t starting the relationship with them; it’s continuing it. Who they find online must live up to the reputation you have worked so hard to build in real life and the recommendations that have been made on your behalf.
You don't need more content. You need your existing Instagram to do a better job.
Because if you're spending hours creating posts and still wondering whether anyone actually knows what you do, more posts aren't going to fix it.
Your Instagram needs to help people find you, understand you, trust you and know how to buy from you.
You don't need to become a content machine to make that happen; you need to have your Instagram set up and working the correct way.
Let's get your Instagram working for you.
I've created The Countryside Instagram Method to help you make sense of Instagram and stop feeling like you're doing it wrong.
I'll show you what needs to be on your profile, what your content needs to do, how to use your pinned posts and, importantly, how to actually sell without feeling like you're being a bit of a twat.
No Instagram advice designed for influencers, ‘post your way to 10K’ nonsense or AI-generated captions that sound nothing like you.
Just straightforward marketing advice for rural businesses, from someone who's actually built them.
£17. Instant access.
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Get found
Make your Instagram easier for the right people to find, including the bit of your profile most businesses overlook.
Make a great first impression
Get your name, bio and profile working together so people immediately understand who you are and what you offer.
Make your profile work while you're offline
Use your pinned posts to answer the questions potential customers have, so you get enquiries even when you’re having a week offline.
Know what to post
Simple content ideas that build familiarity and trust without requiring you to become a full-time content creator.
Sell without being salesy
How to talk about what you sell, create genuine reasons to buy and stop worrying about what Janet in the Post Office thinks.
Turn conversations into enquiries
Use DMs naturally, like the conversations you'd have with someone who walked into your shop.
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Practical video lessons
The accompanying course guide
Actionable checklists and exercises
Real examples from countryside businesses
You can work through it at your own pace and make changes to your Instagram as you go.
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You run a small business with countryside customers
You want more enquiries or sales from Instagram
You're fed up with generic social media advice
You don't want to post constantly
You don't want to sound pushy or salesy
You want your marketing to sound like you
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A formula for going viral
A "post 3 times a day" challenge
100 AI-generated captions
A promise that you'll never have to market your business again
I'm Sue, I've built the businesses, done the marketing, made the mistakes and figured out what works.
I've built multiple rural businesses from scratch, including an award-winning equine physio business that I ran for 12 years.
I've worked in rural business organisations, completed the Scottish Rural Leadership Programme and spent the last 12 years learning, testing and figuring out what actually works when you're trying to build a business in the countryside.
So I know what it's like to be the person doing the work and having to market it.
These days, I help women with rural businesses make sense of their marketing without becoming content machines, wannabe influencers or someone who sounds nothing like themselves.
I'm not interested in helping you post your way to £10K.
I want you to understand what you're doing, why you're doing it and how to make your marketing work for your business and your customers.
That's what The Countryside Instagram Method is about.
£17
Instant access