The Instagram marketing course for rural businesses that don't want to be influencers.
Get your Instagram set up to attract the right people, build your reputation, and generate enquiries. No need to post every day, jump on trends, or sound like an AI wrote your captions.
(£17, instant access)
Take the guesswork out of social mediaCountryside buyers make decisions based on what they’ve heard about you…
Which is why generic social media advice isn’t working for you (or your nervous system).
Your next customer might already know you, have heard of you through a friend, or have seen you at a local event.
They might have driven past your business, asked someone in the village if you’re any good, or checked you out on Google.
Your Instagram isn’t the start of a relationship with them.
Who they find online must live up to the reputation you have worked so hard to build. Your Instagram needs to nurture that image of you.
More content isn’t the answer to making your Instagram more effective
I’ve spent 12 years in rural entrepreneurship, and I’ve infused what I’ve learnt along the way about what resonates with the rural buyer into
The Countryside Instagram Method
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Get found
Make your Instagram easier for the right people to find, including the bit of your profile most businesses overlook.
Make your first impression last
Get your name, bio, and profile working together so people immediately understand who you are and what you offer.
Your profile work while you're offline
Use your pinned posts to answer the questions potential customers have, so you get enquiries even when you’re having a week offline.
Know what to post
Simple content ideas that build familiarity and trust without requiring you to become a full-time content creator.
Sell without being salesy
How to talk about what you sell, create genuine reasons to buy, and stop worrying about what Janet in the Post Office thinks.
Turn conversations into enquiries
Use DMs naturally, like the conversations you'd have with someone you’d meet in the shops.
Why choose The Countryside Instagram Method over other social media courses for small business owners?
I've created The Countryside Instagram Method to help you make sense of Instagram and stop feeling like you're doing it wrong.
No Instagram advice designed for influencers, ‘post your way to 10K’ nonsense, or AI-generated captions that sound nothing like you.
Just straightforward marketing advice for rural businesses, from someone who's actually built them (award-winning ones at that)
And a mix of video, written guidance, and checklists with real-life rural business examples.
If you want Instagram to feel less like a goat rodeo
Take back control with The Countryside Instagram Method