The One-Woman Marketing Method
Proper Marketing for One-Woman Businesses
You’re running a business, which probably means you’re doing everything. You're looking after customers, doing the work, answering emails. You're making decisions, sorting the accounts and trying to keep on top of home life too.
And somewhere amongst all that, you're supposed to be marketing your business.
You don't need more content. You need to learn proper marketing and how to apply it to your business.
What clients say before working with me:
“I have a list of email addresses, but I haven’t started email marketing yet”
"I don't really know how to
do social media"
“Marketing keeps getting moved to next week’s to-do list”
If this sounds like you, read on for details of The One-Woman Marketing Method.
In just 8 weeks from now, you could have a clear social media strategy, your email marketing set up with a simple template and messaging that matches how you speak to customers in real life. No more panic-posting on social media at 10pm.
I work with service-based business owners with countryside customers, who know that word-of-mouth marketing is the gold standard, but it's unpredictable. They want a marketing strategy based on reputation and trust, because it is, by far, the most important factor in their customers' buying decisions. They do not want to become full-time content creators.
No dancing, no performing, and no generic advice.
My approach requires exactly zero dancing, because the focus is on building a reputation online that matches real life and keeps your business not just known but front-of-mind, trusted, and consistently recommended.
You spend time intentionally building the genuine, local, human connections that lead to enquiries, sales and recommendations. Real conversations online, leading to real customers for your real-world business.
That, along with results from so many of my clients, is why I feel confident in promising that if you do this work, you will get more customers from your marketing, in only a few hours per week.
My name is Sue Emery, founder of Rural Business Matters
I know how to help with this because I've spent over 12 years successfully building rural businesses, and I know what works and what doesn't for businesses like yours.
I know what it’s like to be so busy working in your business that you don’t have hours of time to spend on marketing it.
This is for you if you have a solid business and don't want to rely solely on word-of-mouth recommendations.
In The One-Woman Marketing Method we focus on:
Intention
You'll give words to the reputation you want to build, and reverse engineer it in your marketing so that every post and email is doing a specific job rather than filling space on your grid. We'll build a simple lead magnet that your ideal customers actually want, and a system to grow your list directly from your Instagram account, no website required.
Connection
You already know how to build genuine connections that lead to happy customers, referrals and new business. Together, we'll take your natural ability to connect and bring it online, so the people who find you online already know and trust you before they get in touch. Your email newsletter will build on this and become a valuable business asset.
Visibility
We build a strategy that isn’t heavily reliant on the Instagram algorithm. Showing up consistently does not mean you have to show up constantly on social media. We'll decide on the posting format and schedule that fits around your life and work, so your business stays front of mind with the people most likely to buy from you. YOur profile will be set up in a way that means you can leave it for a week without losing enquiries.
Here's what you get
4 x 45-minute 1:1 sessions with me over 8 weeks, each one focused on your business, your customers and your marketing, not a generic framework.
Direct support from me between sessions, via WhatsApp.
Pre-recorded trainings on Canva basics, email marketing set up, selling on Instagram and lead magnet delivery, plus all the live masterclasses in The Marketing Larder.
A social media and email marketing strategy with a weekly workflow you've built yourself, to fit your life and business, so you know exactly how to keep it going.
A lead magnet created and ready to use, and a simple system to start growing your email list, even if you don't have a website.
Investment: £450 (increases to £550 on 7 September 2026)
I expect you have some questions
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A few hours a week. The whole point is that your marketing fits around your life, not the other way around.
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Yes! I will show you how to use an email marketing platform that you don't even require a website for.
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I don't want you to either! This is why we focus on genuine connection and intentional visibility. Showing up on platforms that you enjoy, in a rhythm that suits your life.
If you've ever stared at a blank Instagram caption wondering what to write, or promised yourself for the 20th time that you’ll start your email newsletter, this was made for you.
Here's what people say about working with me
"I worked with Sue to help me develop traffic to my website, and then sales of my online course. Sue was absolutely brilliant throughout the whole process, gently guiding me through technical aspects, encouraging me and always being on hand to answer questions. I have had 100% more sales of my course since working with Sue, and am so very much looking forward to working with her again in the future!"
- Rachel Derbyshire, Wildlife Artist & Teacher
"My sales have increased since I started applying the marketing strategies and advice I learnt from Sue."
- Lucia Bear, Flower Farmer