Learn what your marketing is supposed to be doing, what to focus on and how to make it work for your countryside customers.
Digital marketing membership
You don't need more content. You need to learn how to market your business.
Learn The One-Woman Marketing Method and get ongoing support to put it into practice.
The Marketing Larder is for women running rural-focused businesses who know they're good at what they do, but have never really been taught how to market it.
You want more clients, not another content calendar.
£47/month. No tie-in. Cancel anytime (without the bargaining emails to make you stay)
You didn't start your business to spend your evenings creating content that doesn’t match your, or your clients’, values.
You started it because you're good at what you do. You just weren't ever taught marketing.
So when you do find an hour to work on it, you're not always sure what you should be doing. You scroll Instagram for inspiration, wonder whether you should finally start an email newsletter, look at your website and decide it needs some work, then put marketing back on next week's list.
You don't need more things to do. You need to understand what your marketing is supposed to be doing and have a clear strategy that fits your business day to day.
The Marketing Larder will help you build a marketing rhythm that works around your busy life, so marketing becomes something you understand and actually do rather than something you keep meaning to get better at.
More enquiries, more bookings and more confidence, without chasing trends, trying to go viral or spending hours you don't have on social media.
"I have had 100% more sales of my course since working with Sue."
~ Rachel Derbyshireow
Proper Marketing is more than Social Media
Social media is useful, but it is only one tool in the box.
Proper marketing starts with understanding your customers, getting very clear on what you sell and who it's for, and communicating that consistently enough that people remember you. It means giving people more than one way to find you and creating a clear customer journey so that, when they are ready, they know how to buy from you.
That might include Instagram, Google, your website, email marketing, collaborations and meeting people in real life. Now I’m not suggesting you start doing all of these at once, but I will help you to understand what will work best for your business and your unique way of working.
Particularly when you're marketing to countryside customers, reputation matters.
People ask for recommendations from people they know and trust (or a local Facebook group) Then they look you up online, and what they find needs to match the reputation they've heard about in real life.
You don't need false urgency or generic tactics designed for online businesses. You need clear, consistent, human marketing that builds recognition and trust.
That's what I teach inside The Marketing Larder.
Learn it, implement it, get feedback on it
The Marketing Larder isn't another course to buy with good intentions and never finish.
It's ongoing marketing support that helps you understand marketing, make time to implement it and get feedback on what you're actually putting out into the world.
Each month we'll focus properly on one area of marketing:
Email Marketing · SEO & Blogging · Social Media · Marketing Strategy · Visibility · Selling
You can join at any point. You don't need to wait until the beginning of a six-month cycle as you don't have to work through everything in order.
Join us for £47 per month. No tie-in. Cancel anytime (without any bargaining emails).
What to Expect
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When you join, I'll ask you to complete a straightforward questionnaire about your business and where your marketing is currently at.
I'll then send you a short personalised Loom telling you what I think you should focus on first and pointing you towards the Larder resources that will be most useful to you.
So if you join during Email Marketing month but your Instagram needs sorting first, you don't have to wait. I'll point you towards the training that will help you fix it.
You'll have access to the practical resources already inside the Larder, covering things including building a marketing plan, Instagram, growing an email list and getting your business seen.
The difference is that you won't be faced with a library of stuff and left to work out what you need.
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Every Monday at 1pm we meet for an hour of focused marketing support and co-working.
There'll be a short, useful piece of training, time to ask me questions and, most importantly, time to work on your business instead of spending another week entirely working in it.
You can send me a question beforehand if you can't be there live, and every session is recorded.
You don't need ten spare hours a week to get better at marketing. Even one focused hour can move things forward, although if you can give it a little more time you'll get even more done.
Current members have described Monday co-working as “the best meeting of the week.”
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Learning new things for your business is great, but how do you know you’ve implemented them correctly?
Every month, you can send me one piece of your marketing for personal feedback. That could be an email, Instagram post series, blog, lead magnet, sales page or piece of website copy.
I'll review it and give you practical feedback, usually by Loom or directly in the document where that makes more sense.
Your feedback is personal to you. You can keep it private or choose to share it with the rest of the Larder if you'd like other members to learn from it too.
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There's also a private community of women running rural-focused businesses who understand what it's like to do the marketing alongside everything else.
It's there when you want to ask for feedback, share a win, talk through a frustration or see what other people are working on.
But you don't have to check it every day or keep up with endless conversations to get value from your membership. Dip in when it's useful, come to your Monday session and get back to running your business.
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“Sue from The Marketing Larder has kick started my marketing journey with solid advice and ideas. What has made the real difference is her excellent 1:1 support. I can totally recommend signing up to The Marketing Larder if you are a solo business owner and want to improve your marketing with a clear and concise road map.”
“The Marketing Larder has transformed my business in just a couple of months. The knowledge and resources provided by Sue and her guest speakers have been invaluable. Thank you so much for all of your help.”
Members are already putting what they're learning into practice, including building new websites, starting email marketing and writing their first SEO-friendly blogs.
I don’t want you to stay in The Marketing Larder forever
I want you to get to the point where you're not stuck with your marketing because you understand it and have a strategy that fits your unique business.
You'll know what you're trying to achieve, which marketing tools make sense for you and what to work on when you sit down to do your marketing.
But marketing is never really finished. Your website will change, you'll need to keep emailing, you'll launch new things and there will always be times when you want another pair of eyes on something.
That's why the Larder is ongoing. You keep learning, keep implementing, get my feedback when you need it and have Monday in the diary to make sure the marketing actually gets done. You are welcome to leave and come back when you need it.
Is the Marketing larder for you?
The Larder is for women running rural-focused businesses who want to understand marketing and get better at doing it themselves.
You don't have to be confident with technology or already have everything set up properly, I can help you with that.
You do need to be willing to look beyond social media, talk to your customers like actual humans and put what you're learning into practice.
It won't be the right fit if you're looking for someone to create all your content for you, you focus on vanity metrics (likes and follows don’t pay the bills), or want AI to do the communicating for you.
I’ve been in your shoes
Before Rural Business Matters, I spent 12 years running my own equine veterinary physiotherapy business and also ran self-catering accommodation from my home in the Highlands.
I know what it's like to have a limited number of hours in the week to work on your business because you're busy doing the work your customers are actually paying you for.
I also know what it's like to try to figure out all the marketing yourself.
That's why I don't want to give you another enormous list of things you should be doing. I want you to understand your customers, get clear on your message and build a manageable way of marketing your business that actually helps bring in customers.
Ready to become a competent and efficient one-woman marketing department?
Join The Marketing Larder and start building a marketing strategy that fits your business, your customers and the time you actually have.
When you join, you'll get:
A personalised starting plan from me, delivered by Loom
Weekly Monday co-working, mini-training and access to me for questions
One in-depth marketing masterclass each month
Personal feedback from me on one piece of your marketing every month
Access to the existing practical Marketing Larder resources
A supportive community of other women running rural businesses, without the pressure to be in there every day
£47/month. No tie-in. Cancel anytime (without 16 bargaining emails to make you stay)