Marketing coaching and strategy for countryside businesses
The Rural Reputation Method
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The Rural Reputation Method |
Whether you work with me 1:1, in a small group, or as part of the Marketing Larder, everything I teach is based on The Rural Reputation Method.
Intention
Taking control of your reputation so that referrals, recognition, and trust grow consistently - not by luck, but by design. You’re already brilliant at what you do; now you take control of how your brand is perceived.
Connection
In a genuine way, because people buy from people they know, like and trust. No AI prompts, or complicated funnels. Real conversations with people who want to work with you, and recommend you.
Visibility
Using platforms that you are comfortable with and that your customers trust. Beyond social media: email, networking, Google reviews, collaborations, events and rural shows. Building long-term trust and reputation.
Am I the right fit for you?
What working with me actually looks like
I know when you hear ‘marketing’, you feel a bit yucky at the thought of pushy sales tactics. I know rural business and countryside customers inside out, so I get it. Countryside buyers make their purchasing decisions based on reputation, and that is the form of marketing I teach.
Robots don’t feature in my methods. I’m a little old-fashioned when it comes to my approach, and I won’t assist you in using AI to create your content. Of course, the androids have their uses, but when it comes to connecting with potential customers, there is no replacement for your own voice. People buy from people that they know, like and trust.
Boundaries and sticking to your values are so important. I'll encourage you to share parts of your story and behind-the-scenes with your audience, but only what you're comfortable with. Mentioning a hobby or two that brings you joy, for example, is a brilliant way to spark an online connection; there's nothing like a 'me too!' moment. But I will never suggest you share more than surface details of your family life, however relatable it might be.
Ways to work with me:
The Marketing Larder
Marketing doesn't have to mean more time on your phone. It means showing up in the right places, for the right people, with the right message, and having a clear plan for how to do it.
The Marketing Larder is a monthly membership for rural businesswomen who want ongoing support without the overwhelm. Every masterclass is packaged into a step-by-step marketing recipe of recordings, resources and a checklist. So you always know what to do next, whether that's growing your email list, getting more enquiries from Instagram, or building a marketing plan you'll actually use.
Alongside the recipes, you'll get weekly co-working and mini-training sessions, a new recipe added every month, and a private Facebook community of rural businesswomen who get it.
£27/month. No tie-in. Cancel anytime.
The Social Standing
Word-of-mouth is the gold standard for countryside customers, but does your online presence match your in-person reputation?
This is for you if you have a solid business and don't want to rely solely on word-of-mouth recommendations. Over four 1:1 sessions across eight weeks, we'll build a clear social media strategy, messaging that sounds like you, and a posting rhythm that fits your life.
You'll come away with a lead magnet ready to use, and a simple system to start growing your email list, even if you don’t have a website. Plus access to supporting trainings on Canva, selling on Instagram, and lead magnet delivery.
8 weeks. 4 × 45-minute 1:1 sessions, with WhatsApp support in between. £450.
The Rural Business Accelerator
You have a good business, probably a great one. But there's a gap between how good it actually is and how it looks to someone who doesn't already know you.
Over four months, with ten 1:1 sessions, we build a complete marketing strategy based on The Rural Reputation Method. Covering everything from email and lead generation to LinkedIn, in-person events, and turning the reputation you already have into something people find before they even pick up the phone.
You'll get bespoke support between sessions, draft content written in your voice, and a lead-generation system for both online and offline channels, so by the end, you have a strategy you understand and the systems to keep it running yourself.
£1,250. Four months. One steady track to sustainable growth.
This is a completely bespoke package, book a free call to discuss your business, and if we’re the right match.
