FREE LIVE ONLINE WORKSHOP
You've built a good rural business, but nobody taught you how to market it properly.
You’ve been working hard to create content and stay visible on social media, but you’re not getting engagement or enquiries in return.
Join me for this free, practical online workshop where I'll introduce you to my Four Followers Method.
It's a simple way to understand the different reasons people buy from you and how to turn that knowledge into marketing messages that feel natural, stop people from scrolling past and most importantly, sound like YOU.
No complicated marketing jargon, no AI-generated content and no need to become a social media expert.
The Four Followers Method is a practical way to build your own message bank, so you know what to say and who to say it to.
Thursday 26 November 2026 | 8pm UK time | Online | Free
Register here
You know your business inside out. You know your products, your services and the difference you make to your customers.
But when it comes to marketing it, does it feel quite so straightforward?
What should you post? What should you say? How do you explain what makes your business different? And how do you get the right people to take notice?
If you're anything like many of the women I work with, you've probably been bombarded with marketing advice. Be consistent, post more (more what?!) make Reels, follow these trends.
But is any of that actually getting you enquiries and new customers?
You don't have to shout to stand out. You need to get clearer on who you're talking to and what they need to hear.
You don't need to appeal to everyone. You need to connect with the right people.
Your customers don't all buy from you for the same reason. Even if you have one product or service, the people who buy it will have different needs, different priorities and different things going on in their lives.
Yet it's easy to fall into the trap of trying to write one social media post that appeals to everybody.
And when you're trying to speak to everyone, your message can end up being a little too general to really connect with anyone.
That's where the Four Followers Method comes in. It’s not about ‘being more niche’ it’s about looking at your customers differently and using what you already know about them and your business to create marketing messages that make sense and get people’s attention.
I’ll teach you my tried and tested method to create repeatable content that speaks directly to and connects with the right people for your business.What we’ll actually do in the workshop
Understand what's really going on in your customer's life.
Beyond the obvious, really digging to understand what might actually prompt someone to buy from you.
Meet your 4 Followers
I'll show you how to identify four different customer situations and understand the reasons each person might choose your business.
Turn what you know into messages that connect
Because marketing shouldn't mean starting from scratch every time you sit down to write something.
And you don't need AI to do this.
This is the Four Followers Method.
It's a way of getting much more specific about the people you're trying to reach, rather than creating content and hoping the right people happen to see it.
What will you take away?
A message bank that reflects your business and speaks to people ready to buy what you’re offering.
By the end of the workshop, you'll understand how to:
Identify four different reasons people might buy from your business.
Look beyond the obvious and understand what your customers are really thinking, feeling and looking for.
Explain why your business is the right choice for different customer needs.
Create more specific marketing messages that help the right people recognise themselves in your content.
Turn those messages into content ideas you can use across your marketing.
You'll also receive my Four Followers workbook after the workshop.
This will help you work through the method for your own business and start building a bank of messages that you can keep adding to and using.
Thursday 26 November 2026 | 8pm UK time | Online | Free
Register here
Who is this for?
You're running a good rural business. You shouldn't have to become a marketing expert too.
This workshop is for women running rural-focused businesses who know they need to market themselves, but perhaps don't feel particularly confident about how to go about it.
Perhaps you:
Know you're good at what you do, but struggle to explain that to other people.
Find marketing doesn't come naturally and aren't sure where to start.
Are posting on social media but not getting the enquiries you'd hoped for.
Struggle to explain what makes your business different.
Spend far too long trying to think of something to post.
Have followed plenty of marketing advice but find it doesn't always translate to your own business.
Don't want to become someone online that you aren't in real life.
You might be relatively new to marketing, or you might have been running your business for years.
Either way, you don't need to have any previous experience of customer messaging or marketing frameworks.
You just need to know your business and be willing to look at your customers a little differently.
Because your marketing should reflect your business, your customers and the way you want to work.
Meet your host
I’m Sue, your anti-AI marketing and boss-babe brashness rural business marketing coach
I’m more of an episode of Emmerdale with zero guilt over not posting on socials that day, kinda woman.
Over my twelve years in rural business, I’ve done everything from being an award-winning equine physiotherapist to a successful Airbnb host, and working within other rural organisations to help with the marketing, project management, and education.
I know everyone paints this idyllic picture of countryside living, but the reality is we’re a busy bunch. Busy keeping our clients happy. Busy keeping the household alive. Busy trying to get WiFi to work in the middle of nowhere.
So, the last thing I want is for incredible women who have built their business from the ground up to feel like they need to change who they are to suit their marketing. It doesn’t have to be loud, uncomfortable, or boring.
It’s my mission to help rural businesswomen find their voice, rhythm, and embrace what makes them unique.
Ready to make your marketing feel a little easier?
Join me for this free online workshop and I'll show you how to use my Four Followers Method to start building a bank of marketing messages that you can use across your business.
Thursday 26 November 2026 | 8pm UK time | Online | Free
Register here