The Social Standing
Word-of-mouth is the best there is for countryside customers, but when they look you up online, does your online reputation match your in-real-life brilliance?
What clients say before working with me:
"It takes me 2 hours to perfect a post"
"I don't really know how to
do social media"
"What do I even say in my posts?"
If this sounds like you, read on for details of The Social Standing.
In just 8 weeks from now, you could have a clear social media strategy, messaging that matches how you speak to customers in real life, and a posting rhythm that doesn't keep you up past 10pm.
I work with service-based business owners with countryside customers, who know that word-of-mouth marketing is the gold standard, but it's unpredictable. They want a social media strategy based on reputation and trust, because it is, by far, the most important factor in their customers' buying decisions.
No dancing, no performing, and no generic advice.
My approach requires exactly zero dancing, because the focus is on building a reputation online that matches real life and keeps your business not just known but front-of-mind, trusted, and consistently recommended.
You spend time intentionally building the genuine, local, human connections that lead to enquiries, sales and recommendations. Real conversations online, leading to real customers for your real-world business.
That, along with results from so many of my clients, is why I feel confident in promising that if you do this work, you will get more customers from your marketing, in only a few hours per week.
My name is Sue Emery, founder of Rural Business Matters
I know how to help with this because I've spent over 12 years successfully building rural businesses, and I know what works, and what doesn't, for businesses like yours.
This is for you if you have a solid business and don't want to rely solely on word-of-mouth recommendations.
In The Social Standing we focus on:
Intention
You'll give words to the reputation you want to build, and reverse engineer it in your marketing so that every post and email is doing a specific job rather than filling space on your grid. We'll build a simple lead magnet that your ideal customers actually want, and a system to grow your list directly from your Instagram account, no website required.
Connection
You already know how to build genuine connections that lead to happy customers, referrals and new business. Together we'll take your natural ability to connect and bring it online, so the people who find you on Instagram already know and trust you before they get in touch.
Visibility
On Instagram, showing up consistently does not mean you have to show up constantly. We'll decide on the posting format and schedule that fits around your life and work, so your business stays front of mind with the people most likely to buy from you, without the daily pressure of performing for an algorithm.
Here's what you get
4 x 45-minute 1:1 sessions with me over 8 weeks, each one focused on your business, your customers and your marketing, not a generic framework.
Direct support from me between sessions, via WhatsApp.
Pre-recorded trainings on Canva basics, selling on Instagram and lead magnet delivery, plus all the live masterclasses in The Marketing Larder.
A social media marketing strategy and weekly workflow you've built yourself, to fit your life and business, so you know exactly how to keep it going.
A lead magnet created and ready to use, and a simple system to start growing your email list, even if you don't have a website.
Investment: £450
I expect you have some questions
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A few hours a week. The whole point is that your marketing fits around your life, not the other way around.
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Yes! I will show you how to use an email marketing platform that you don't even require a website for.
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I don't want you to either! This is why we focus on genuine connection and intentional visibility. Showing up on platforms that you enjoy, in a rhythm that suits your life.
If you've ever stared at a blank Instagram caption wondering what to write, or spent two hours on content that got six likes and no enquiries, or if you cringe inside when a new customer says they looked you up on socials, this was made for you.
Here's what people say about working with me
"I worked with Sue to help me develop traffic to my website, and then sales of my online course. Sue was absolutely brilliant throughout the whole process, gently guiding me through technical aspects, encouraging me and always being on hand to answer questions. I have had 100% more sales of my course since working with Sue, and am so very much looking forward to working with her again in the future!"
- Rachel Derbyshire, Wildlife Artist & Teacher
"My sales have increased since I started applying the marketing strategies and advice I learnt from Sue."
- Lucia Bear, Flower Farmer